Please do me a favor and watch these two ads, then read the post, below. I really want your opinion on this:
I’ve owned two Toyotas in my life. I don’t have anything against Toyotas. But I won’t be buying any car that is advertised with a bratty kid looking up from his video game and saying “I don’t tolerate dorkiness very well. Yet my parents cart me around in a car that says ‘Hi, we’re the geek family.’” The tag line spoken by the kid at the end: “Just because you’re a parent, doesn’t mean you have to be lame.”
Oh, and the young man is walking around pontificating while his hard-working (but apparently lame) dad is working away in the driveway, washing the “dorky” family car.
I know it’s just an ad. But as a parent, I’m wondering… Does Toyota think I’m so worried that my kid won’t think I’m cool that I’ll buy a vehicle because our dear little children “don’t tolerate dorkiness very well”? Give me a break.
Somebody needs to tell Toyota and its ad agency to give the Little Prince a bit less video-game time and to introduce him to a bucket of water and a sponge.
Then there’s the ad for Van de Kamp’s fish sticks. The adorable-looking little girl says to her mother, who just served her fish sticks: “What is this, minced? You feed me minced? You ever catch a minced fish?” After Mom switches to another brand, the little cherub says “This is more like it.”
What scares me the most? The fact that Toyota and Van de Kamp are probably having success with these ad campaigns — which says something about the current state of parenthood. Me? I’ll buy my cars and my fish elsewhere. What do you think of these ads?